Redesign: Boosting Engagement and Driving Acquisition

While PingChat! enjoyed early success, its visual design had become outdated. The team sought a modern aesthetic and more intuitive user experience to foster increased engagement and attract a wider audience.

As a contracted visual designer, I spearhead the visual revitalization initiative, collaborating with the PingChat! team to improve UI elements and overall user flow.

Design Approach

I refined the interface within the existing technical framework.

1

Competitive Analysis

Evaluated the strengths and weaknesses of leading chat apps to gain insights into contemporary design trends and best practices.
2

Refinement

Revamped core screens (settings, chat view, group interaction) for visual appeal and clarity while maintaining functional efficiency.
3

Intuitive UX

Focused on simplifying navigation and making actions easy to locate and understand, with attention to visual hierarchy.

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Video Demo

Quick demo of PingChat! App for iPhone/iPod/iPad and recently added BB and Android—courtesy of GreeneAppleGeek on YouTube.

Play Video