Redesign: Boosting Engagement and Driving Acquisition

While PingChat! enjoyed early success, its visual design had become outdated. The team sought a modern aesthetic and more intuitive user experience to foster increased engagement and attract a wider audience.

As a contracted visual designer, I spearhead the visual revitalization initiative, collaborating with the PingChat! team to improve UI elements and overall user flow.

Design Approach

I modernized the interface within the existing technical framework.

1

Competitive Analysis

Evaluated the strengths and weaknesses of leading chat apps to gain insights into contemporary design trends and best practices.
2

Modernization

Revamped core screens (settings, chat view, group interaction) for visual appeal and clarity while maintaining functional efficiency.
3

Intuitive UX

Focused on simplifying navigation and making actions easy to locate and understand, with special attention to visual hierarchy and iconography.

Video Demo

Quick demo of PingChat! App for iPhone/iPod/iPad and recently added BB and Android—courtesy of GreeneAppleGeek on YouTube.